Experience

Communications Director, Oregon Wine Board, 7 years

• Storytelling about Oregon's 1,000 wineries to  350 writers, bloggers and industry professionals in premium space
• Managed all social media platforms and helped grow fanbase almost 8% in three months to 47,000 followers on Instagram, Facebook, Twitter and LinkedIn 
• Wrote engaging press release content and provide outreach to 350 wine, lifestyle and beverage writers, netting high profile features in the NY Times, Forbes Magazine, and more high prof

Nike 6.0, Portland, Oregon 

• Provided consistent communications support for new action sports category at Nike, thereby raising exposure from a handful of footwear articles to multiple articles every month in all skate, snow, surf and mainstream magazines 
• Conceived media tour in Southern California. Set all media appointments, wrote talking points Provided extensive PowerPoint metrics reports for all print and digital coverage

Promoted artisan food and beverage consumer packaged goods and products through content marketing strategies, outlining goals, reach, SEO, analytics, content calendar, and editorial calendars. Content curation and analytics for communications across multiple platforms for the following brands: 

• Kona Brewing Company, 2008-17
• Sunshine Dairy and Moonstruck Chocolates, 2015-2016
• Coronado Brewing Company, 2011-13
• Red Hook Ales, 2007 and Widmer Brothers Brewing, 2006-2008

• Managed all external outreach and internal communications, including execution of weekly newsletter to 120,000 people. Raised external exposure by 40%.  
• Led and mentored PR staff, copywriters, grants writers, fundraisers, publicists and community activists and selected and managed a number of PR firms.

• Managed all PR for running, action sports, golf and adventure categories, launching ClimaCool and a3 technologies cross-category 
• Worked with internal communications to contribute daily editorial content