Small artisan PR, big results:
Puncheons are barrels that are twice as large as a standard barrel, providing more surface area of the barrel sides to the liquid fermenting inside. More flavor, high acidity and more pH control comes from puncheons.
Like a great story, using the correct vessel to craft the juice inside is critical. I have figured out a way to offer nano wineries top shelf PR. While I brought a 319% increase in mentions of Oregon Wine in my 7-year tenure at Oregon Wine Board, I also have a unique mix of fast and furious PR experience from both blue chip and niche sports and beer brands that I apply to beverages. After working with professional athletes at the US Olympic Training Center in Colorado, I returned home to Oregon to head up PR for these premium brands over three decades: adidas, Nike, Taylor Made Golf, Mitsubishi Golf, Quiksilver, parent company of DC Shoes, Widmer Brothers Brewing, Kona Brewing and Redhook Ales.
Do you make under 5,000 cases of wine or under 1 million barrels of beer annually? Let's talk.
Training, mentorship, coaching in PR:
Maybe all you need is training for new staff to build a powerful PR program at your business. Puncheon PR can help coach, mentor and train junior staff on capturing media attention for your brand by:
* Building a fantastic media list so you're not scrambling when there's news to get out.
* Knowing when there's news, and how to write an effective press release around that news.
* How to talk to press, how not to talk with press, when to talk to press.
* Getting influencers and content creators to back your brand
Email me to find out more: sarah@oregonwinepr.com