Frequently Asked Questions

Please reach out to murdochsally@mac.com if you cannot find an answer to your question.

What makes you one of the best beverage PR firms?

Decades of experience in knowing what writers are looking for, the stories they want to tell, and ensuring we gather this for them in a timely manner. I also have my finger to the pulse of the consumer retail mindset and sales. I have done PR for great companies like Nike, the State of Oregon, adidas and Willamette Valley Vineyards, among others.

What makes Puncheon PR different?

Customized hand-written PR plans for each client, a retainer system that is cost effective for smaller companies and I understand the wine and beverage landscape. I apply what I learned at great companies like adidas, Nike and DC Shoes to beverage marketing.

What is your experience with writers?

Not only did I study to be a writer at U of O, but I have been writing for publication for over four decades, with experience in various forms of writing including articles, blog posts, copywriting, and many press releases. Not only do I meet deadlines, but I usually have work done early which helps writers, their audiences and of course you.

What types of PR and writing services do you offer?

My goal is to garner more publicity for your brand, so as well as PR, I offer a wide range of writing services including blog post writing, article writing, copywriting, social media content creation, and more. Contact me for a full list of services.

Bring the press and influencers to you!

Seattle Times

"I wanted to single out Sally Murdoch who was a big help to me, and I think to all of us on this trip. She kept us on schedule. She knew all the names and gave us the backgrounds we needed on the spot. She had the answers and if she didn’t, she found someone who did. And handling writers who tend to be high maintenance and competitive is no easy feat. She had a firm grasp of the mood and the pacing of this trip."

Former LA Times food writer

“Thank you for a fantastic experience. My head is swimming with all the information given to us. And with wonderful memories of food and wine. You did so much to keep us informed and comfortable… It was a huge project to set up, and you did it so thoroughly and tirelessly.”

The Virginian Pilot

“The trip to Oregon may have been one of the best I have ever been on because of the outdoor activities.”

Robb Report

“That was the most amazing—personal, professional, useful, fun—road trip ever! Thank you for connecting us to your regions’ great talents. And for being our support and companions on the road.”

Seattle Met

"I just about fell out of my chair when I saw all that great info. Thank you so much!"

Press tasting dinner with winemakers

"I want to take the time to thank you for organizing such a memorable dinner last Friday. It was such an honor being around some of the most influential voices in the Oregon wine industry."